Lakeside on Hauser is a large restaurant, bar, music venue, casino, and marina near Helena, Montana. A mainstay of the community for over 75 years, the location is a huge draw for families, tourists, and partygoers every summer thanks to its beautiful location on Hauser Lake, a premier destination for summer sports and relaxation alike.
In 2015, Brantley Creative was hired to fully rebrand the restaurant and provide comprehensive marketing and business consultation services. Like many rural Montana businesses, branding and marketing had been handled in-house by the various business owners over the years, and never had a consistent strategy or even an official logo.
In the competitive sector of restaurants and entertainment, understanding demographics and industry dynamics is vital to building a long-standing brand and a fan-like culture that keeps customers coming back time and time again.
Services for the Lakeside on Hauser restaurant have included logo design, print design, menu design, signage, digital marketing, social networking, website design, Google Maps marketing, apparel design, and much more.
RESTAURANT BRANDING
Lakeside's logo design encapsulates the classic, iconic nature of the business. Clean lines with simple, informative design elements evoke feelings of permanence and importance. The main "LAKESIDE" lettering is a custom designed font, built by tracing a photo of the antique, hand cut wooden lettering that adorns the side of the building.
RESTAURANT MENU DESIGN
A restaurant menu is a living document, evolving with the changing tastes of patrons and the needs and interests of the ownership and kitchen staff. The design sets the tone for the entire dining experience, from the cuisine to the overall vibe.
A restaurant menu is also a user interface. A well-designed restaurant menu will guide the customer to the choices they are most likely to enjoy. It shouldn't encourage customers to "price shop", thereby increasing revenue and satisfaction scores. It should answer questions about the food before they are asked, while maintaining easy readability. It should maximize add-ons and upsells for increased profits.
RESTAURANT APPAREL DESIGN
Branded apparel is a fast track to developing deep loyalty and increasing word-of-mouth advertising for a restaurant or bar. Building a fan base is vital to take a restaurant or bar to the next level. When a patron develops a personal connection with the establishment, they become not only a regular customer but also an evangelist for the business.
Brantley Creative can help design eye-catching apparel and keep cost-per-item low using insider knowledge of the best vendors and apparel manufacturers.